How to Optimize Your Story for a Transaction

 
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When a company prepares to raise money or begins exploring opportunities to sell, several steps are critical:

  • Get very clear on the goals of the process

  • Obsess over your narrative and the messaging to the external market that positions your unique story and value proposition

  • Tie together historic performance, current reality and future plans to clarify this narrative.  It must be grounded in reality with a clear bridge to future expected performance.

The A2B Playbook helps companies build world class narratives with supporting evidence to best position companies for transactions. See how Steven Harris describes working with A2B Advisors below:

 
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